Global sports expert Jaap Kalma to drive SBC’s Betting on Sports America

SBC has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey/New York from 23-25 April.

Jaap Kalma previously held senior executive roles at Ferrari and seven times European Champions AC Milan, and will be working with SBC on its Betting on Sports America and Betting on Football (19-22 March) events early next year.

Betting on Sports America is the largest dedicated sports betting conference and exhibition in the US and covers an extensive range of topics including operations, regulation, sponsorship, marketing, products, affiliation, integrity, lotteries, tribal gaming and of course sports.

SBC CEO Rasmus Sojmark commented: “It’s a massive coup for us to get someone of Jaap Kalma’s stature to strengthen our competencies on the sports side and help with our visibility among the sports sector. We’ve worked with Jaap before, creating the Sponsorship Forum events together, so we know what qualities he is bringing to the team working on this project.”

Kalma added: “I’ve thoroughly enjoyed working with the SBC team over the last year, so the opportunity to work even more closely with them on their Betting on Sports America event was an exciting prospect. From my time at AC Milan, I know that sports betting offers so many opportunities to sports leagues and teams and my aim is to educate the sector on the possibilities.”

Previously Kalma was Chief Commercial Officer at AC Milan, the second most successful club in European Club history (behind only Spanish giants Real Madrid), where he carried responsibility for marketing, commercial revenues, and global development for the Italian soccer team. Before that he was Global Brand Director at luxury sports car manufacturer and Formula One team Ferrari.

In addition to Kalma’s global experience in the sports industry, he also spent six years at college and graduate school in the USA coming away with an MBA from Stanford University.

Kalma will take up the role of Interim Business Development Director to oversee the SBC Sponsorship Forum ahead of the Betting on Football conference at Stamford Bridge as well as influencing the sports marketing and sponsorship content at the following month’s Betting on Sports America conference, which is being held at Meadowlands Exposition Center in New Jersey.

 

The Betting on Sports America conference & exhibition presents 175 leading industry speakers across 40 sessions and 3 conference rooms. The 61,000 sq ft large exhibition will bring you 60 exhibitors, world class hospitality, and the very best networking and business opportunities.. For more information or to purchase your ticket please CLICK HERE.

CasinoBeats Summit Set to Offer a Laser Focus on Marketing and Affiliate...
28 Mar | CasinoBeats Summit | Ellis Davis
'Amidst the whirlwind of Google’s relentless updates and the intricate web of affiliate marketing, the upcoming...
Read more
Sasha Boerma, Coastline Gaming: the ‘non-negotiables’ of affiliate marketing
28 Mar | CasinoBeats Summit | Ellis Davis
'With marketing being a crucial tool for any company looking to unlock new engagement in the...
Read more
Maksim Gorbach, Enlabs: how streamers are expanding poker to new players
28 Mar | CasinoBeats Summit | Maria Tsnompilantze
'Online poker is an undeniably huge contributor to the success of the igaming industry, pulling in...
Read more
Gator Wagers Talks Alliances, Golf, and DFS values
27 Mar | Events | Maria Tsnompilantze
'We often stress the value of customer loyalty, especially from the standpoint of operators. Yet, as...
Read more
SBC Summit 2024 Unveils Trio of Targeted Vertical Summits for Industry Leaders
27 Mar | Events | Maria Tsnompilantze
'Following a groundbreaking year that saw SBC Summit Barcelona 2023 shatter attendance records with an impressive...
Read more
Honoring Legends: SBC Announces Six 2024 Sports Betting Hall of Fame Inductees
27 Mar | Events | Maria Tsnompilantze
'SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports...
Read more
Alexandru Ababei, Betsson: future is bright for igaming personalisation
26 Mar | CasinoBeats Summit | Ellis Davis
'As the competitiveness of the gaming market intensifies, the importance of CRM continues to evolve and...
Read more
Insights from Prague Gaming & TECH Summit 2024 Speakers (pre-event)
25 Mar | Events | Jamie Gough
'As we approach the Prague Gaming & TECH Summit, we've engaged with some of the event's...
Read more